还在用“生成一个 xxx logo 的卡片”这种简陋提示词？试试这个结构化提示词，瞬间高级十倍。
最近，AI 圈又流行起一种新的“炫技”方式：用一句提示词，就能生成高端大气的企业 logo 卡片图。比如下面这张图：
?Tesla 的卡片式 Logo 展示图：
是不是有点像电影片头那种质感？更惊喜的是——只需要一个结构化提示词，就可以复现这种效果！
一、让我们先看看这个提示词长什么样（Tesla 版）
{
"prompt":"A futuristic trading card with a dark, moody neon aesthetic and soft sci-fi lighting. The card features a semi-transparent, rounded rectangle with slightly muted glowing edges, appearing as if made of holographic glass. At the center is a large glowing logo of {{logo}}, with no additional text or label, illuminated with a smooth gradient of {{colors}}, but not overly bright. The reflections on the card surface should be subtle, with a slight glossy finish catching ambient light. The background is a dark carbon fiber texture or deep gradient with soft ambient glows bleeding into the edges. Add subtle light rays streaming down diagonally from the top, giving the scene a soft cinematic glow. Apply light motion blur to the edges and reflections to give the scene a sense of depth and energy, as if it's part of a high-end tech animation still. Below the card, include realistic floor reflections that mirror the neon edges and logo—slightly diffused for a grounded, futuristic look. Text elements are minimal and softly lit: top-left shows '{{ticker}}', top-right has a stylized signature, and the bottom displays '{{company_name}}' with a serial number '{{card_number}}', a revenue badge reading '{{revenue}}', and the year '{{year}}'. Typography should have a faint glow with slight blurring, and all elements should feel premium, elegant, and softly illuminated—like a high-end cyberpunk collectible card.",
"style": {
"lighting":"Neon glow, soft reflections",
"font":"Modern sans-serif, clean and minimal",
"layout":"Centered, structured like a digital collectible card",
"materials":"Glass, holographic plastic, glowing metal edges"
},
"parameters": {
"logo":"Tesla logo",
"ticker":"TSLA",
"company_name":"Tesla Inc.",
"card_number":"#0006",
"revenue":"$96.8B",
"year":"2025",
"colors": ["red","white","dark gray"]
},
"medium":"3D render, high-resolution digital art",
"size":"1080px by 1080px"
}
只需要改几个字段，就可以轻松生成其他品牌的卡片图。下面是我用同样提示词分别生成的小米和阿里巴巴版本：
?Xiaomi 卡片图：ChatGPT 没有小米的logo，我提供了小米logo的图样，所以它的提示词是这样的：
{
"prompt":"A futuristic trading card with a dark, moody neon aesthetic and soft sci-fi lighting. The card features a semi-transparent, rounded rectangle with slightly muted glowing edges, appearing as if made of holographic glass. At the center is a large glowing logo of {{logo}}, with no additional text or label, illuminated with a smooth gradient of {{colors}}, but not overly bright. The reflections on the card surface should be subtle, with a slight glossy finish catching ambient light. The background is a dark carbon fiber texture or deep gradient with soft ambient glows bleeding into the edges. Add subtle light rays streaming down diagonally from the top, giving the scene a soft cinematic glow. Apply light motion blur to the edges and reflections to give the scene a sense of depth and energy, as if it's part of a high-end tech animation still. Below the card, include realistic floor reflections that mirror the neon edges and logo—slightly diffused for a grounded, futuristic look. Text elements are minimal and softly lit: top-left shows '{{ticker}}', top-right has a stylized signature, and the bottom displays '{{company_name}}' with a serial number '{{card_number}}', a revenue badge reading '{{revenue}}', and the year '{{year}}'. Typography should have a faint glow with slight blurring, and all elements should feel premium, elegant, and softly illuminated—like a high-end cyberpunk collectible card.",
"style": {
"lighting":"Neon glow, soft reflections",
"font":"Modern sans-serif, clean and minimal",
"layout":"Centered, structured like a digital collectible card",
"materials":"Glass, holographic plastic, glowing metal edges"
},
"parameters": {
"logo":"Xiaomi logo(attached image)",
"ticker":"MI",
"company_name":"Xiaomi Inc.",
"card_number":"01810",
"revenue":"3659亿",
"year":"2024",
"colors": ["red","white","dark gray"]
},
"medium":"3D render, high-resolution digital art",
"size":"1080px by 1080px"
}
?Alibaba 卡片图：
阿里的案例里，我换了换颜色。其实角度也是可以换的。
二、这个提示词为什么有效？它有什么特别的地方？
结构化 JSON 输入：不像传统的自然语言 prompt，这种结构化的方式清晰地告诉模型：风格怎么设定（style）、参数内容放哪（parameters）、输出格式是啥（medium 和 size）。模型的理解精度更高，输出也更稳定。
强控制 + 高扩展性：想换品牌？改参数。想批量生成？for loop 搞定。整个提示词就像一个模板程序，既精细又可编程。
视觉细节丰富：提示词里用了大量专业词汇描述光影、材质、构图，比如：“subtle glossy finish”，“diagonally streaming light rays”，“holographic glass”……每一句都是为了帮模型构建具体视觉世界。
三、如何写出这样的提示词？三个技巧：
✅技巧 1：模块化结构将提示词拆成三层结构：基础描述（prompt），风格定义（style），参数控制（parameters）。这样模型不仅知道“做什么”，还知道“怎么做”。
✅技巧 2：图像语言要具体而丰富像写电影剧本一样描述场景：光线、材质、镜头语言。比如“微微模糊的反射”，“顶部斜向光柱”，“卡片下方地板有镜像反光”等，都会让画面更立体。
✅技巧 3：不要害怕控制细节参数可以写得很细，例如颜色是 RGB 还是品牌主色？Logo 是否发光？卡片边框是锐利还是圆角？模型现在已经能很好理解这些“细节参数”，越具体越容易出效果。
四、这种提示词还能怎么扩展？
✅ 可以做整套企业视觉图（Logo+产品+财报卡片） ✅ 可以变体生成多个风格（黑金风、蒸汽波、赛博朋克） ✅ 可以和产品图结合，生成带 Logo 的 UI Mockup
甚至，还可以打包成一个提示词生成器小工具，输入公司名和参数自动生成提示词 JSON！
总结
这类结构化提示词不仅仅是“好看”这么简单，它代表着 AI 提示工程的新趋势：从灵感表达走向模块化编程。
下一次你再看到别人炫酷的 logo 图，不妨问问他们一句：“你这提示词用结构化了吗？” ?