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ingFang SC", system-ui, -apple-system, "system-ui", "Helvetica Neue", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size: 17px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-weight: 400;letter-spacing: 0.544px;orphans: 2;text-align: justify;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;white-space: normal;text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;background-color: rgb(255, 255, 255);visibility: visible;">关于智能体落地,我发现大家的困惑都特别集中:不知道具体的步骤;验收时没有标准,最后扯皮;上线后出问题没人管…… 其实不是智能体难落地,而是很多人没理清从实施到交付的关键环节。今天咱们就把这些核心要点拆解开,给大家一份能直接参考的实操指南。ingFang SC", system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size: 17px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-weight: 400;letter-spacing: 0.544px;orphans: 2;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;white-space: normal;text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;background-color: rgb(255, 255, 255);text-align: center;visibility: visible;">智能体的实施流程ingFang SC", system-ui, -apple-system, "system-ui", "Helvetica Neue", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size: 17px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-weight: 400;letter-spacing: 0.544px;orphans: 2;text-align: justify;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;white-space: normal;text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;background-color: rgb(255, 255, 255);visibility: visible;">很多企业一上来就想覆盖全业务,结果往往是工期拖长、问题一大堆。正确的做法是分阶段推进,先试点再推广。首先得有明确的上线路径图,建议将实施流程拆解成四步。ingFang SC", system-ui, -apple-system, "system-ui", "Helvetica Neue", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size: 17px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-weight: 400;letter-spacing: 0.544px;orphans: 2;text-align: justify;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;white-space: normal;text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;background-color: rgb(255, 255, 255);visibility: visible;">1、需求确认:别只说要做客服智能体,得抠出具体的细节。比如要覆盖哪些产品线、用户常问的10个问题是啥、是否需要对接内部CRM系统,这些越具体,后续才会少返工。 2、原型搭建:让技术方出可试用的原型。比如客服智能体先搭个demo,模拟用户问退货流程,看答复是否准确,这步能提前发现需求偏差。 3、试点运行:别全公司推,先选一个典型场景试点。比如某款主打产品的客服岗,用2周时间跑数据,看每天能解决多少咨询、用户挂掉转人工的比例有多少,这样风险才可控。 4、全面上线:试点没问题了,再按业务线进行复制。比如从A产品线客服,推广到B、C产品线,甚至延伸到内部HR咨询场景。 这里必须要提一下验收的标准,每个阶段都要设可量化的指标,别用感觉好用这种模糊的话。比如原型阶段,答复准确率要达到85%以上;试点阶段,用户满意度不低于4.2分(5分制),这样验收时双方都没争议。 ingFang SC", system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size: 17px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-weight: 400;letter-spacing: 0.544px;orphans: 2;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;white-space: normal;text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;background-color: rgb(255, 255, 255);text-align: center;visibility: visible;">智能体的培训和交付ingFang SC", system-ui, -apple-system, "system-ui", "Helvetica Neue", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size: 17px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-weight: 400;letter-spacing: 0.544px;orphans: 2;text-align: justify;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;white-space: normal;text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;background-color: rgb(255, 255, 255);visibility: visible;">不少企业在智能体上线后才发现,员工不愿意用。导致这种情况的根本原因不是工具不好,是没做好落地衔接。先说说培训,上线前一定要让一线员工先上手。比如客服岗,得给操作手册,写清楚智能体没接住的咨询怎么转人工、用户投诉时如何让智能体触发工单,最好再组织1-2次实操演练,让大家觉得这工具是帮我减负的,不是添乱的,减少抵触情绪。 再说说交付,要提前问清供应商是标准版还是定制版。标准版适合需求简单的企业,比如只做基础客服。但如果是制造业要做生产设备故障诊断智能体,需要对接设备传感器数据,就得要定制版。这两者的开发周期、成本差距很多,要提前确认好,避免后期加钱加需求。 ingFang SC", system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size: 17px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-weight: 400;letter-spacing: 0.544px;orphans: 2;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;white-space: normal;text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;background-color: rgb(255, 255, 255);text-align: center;visibility: visible;">智能体的售后和维护ingFang SC", system-ui, -apple-system, "system-ui", "Helvetica Neue", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size: 17px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-weight: 400;letter-spacing: 0.544px;orphans: 2;text-align: justify;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;white-space: normal;text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;background-color: rgb(255, 255, 255);visibility: visible;">智能体不是一上线就完事了,后续的维护才是关键,这三点必须提前和供应商谈好:第一是响应机制,要问清楚出问题了多久能有人管?如果是客服智能体,深夜11点出故障,用户没人接待,损失就大了,所以要明确是7x24小时响应,还是T+1(第二天处理),最好写进合同里。 第二是SLA协议,也就是服务等级协议,这是约束供应商的硬条款。比如要写清智能体全年可用率不低于99.9%、故障响应不超过30分钟,万一没达到,有明确的补偿方案,避免供应商扯皮。 第三是升级处理机制,遇到严重问题,比如智能体批量答复错误,或者需要重大更新(比如对接新系统),得知道找谁、走什么流程。比如约定严重故障1小时内升级到供应商技术总监,同时要有热修复能力,不用停服就能解决问题,减少对业务的影响。 ingFang SC", system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size: 17px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-weight: 400;letter-spacing: 0.544px;orphans: 2;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;white-space: normal;text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;background-color: rgb(255, 255, 255);text-align: center;visibility: visible;">写在最后ingFang SC", system-ui, -apple-system, "system-ui", "Helvetica Neue", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size: 17px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-weight: 400;letter-spacing: 0.544px;orphans: 2;text-align: justify;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;white-space: normal;text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;background-color: rgb(255, 255, 255);visibility: visible;">其实企业智能体落地,核心就是把流程拆细、把责任明确。
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